These video script templates cover the messages agencies and freelancers send clients most often, from the first welcome to the final handover. Each one follows the same shape: one sentence of context, the point, and one clear ask. Fill in the parts in [square brackets], delete what doesn’t apply, and record.
If you’d like to see complete examples first, our article What to Say in a Client Video: 12 Scripts You Can Copy has finished scripts for realistic situations. This page is the quick version.
How these templates work
Every template has three parts, in this order:
| Part | Length | Purpose |
|---|---|---|
| Context | One sentence | Name, topic, why you’re sending this |
| Point | Two to four sentences | What you show on screen and what it means |
| Ask | One sentence | What you need, and by when |
The placeholders are in square brackets. Typical ones: [Client name], [project], [date], [what changed], [your name]. Replace all of them before you record, then read the result once and talk from memory.
Templates for the start of a project
Welcome
The day the client signs · About 1 minute
Hi [Client name], [your name] here. Thanks for choosing us for [project].
You’ll hear from me about [your area] and from [colleague] about [their area]. This week we’re [what you’re doing first], and on [date] you’ll get [first deliverable].
If anything’s unclear, reply to [channel] and we’ll get back to you within [response time].
What we need from you
Kickoff, with a written checklist · About 1 minute
Hi [Client name], here’s what we need from you to get started on [project]. I’m showing [shared folder or checklist] now.
We need [item 1] by [date], [item 2] by [date] and [item 3] by [date]. You can drop everything in [location].
If something arrives after [date], [what happens to the schedule]. Any questions, just reply to this email.
How we'll work together
First week, reusable for every client · About 90 seconds
Hi [Client name], a quick video on how we’ll work together.
For anything with a decision or a date, write to us by [email]. For quick questions, use [chat]. Every [day] you’ll get a short video update instead of a status call. We’ll call you for [kickoff, urgent issues, big decisions].
For feedback, please send one list per round, from [one person], by [date].
For the whole kickoff series, see our guide to client onboarding videos.
Templates during the project
Design round
After the client's feedback · About 2 minutes
Hi [Client name], here’s round [number] of [page or design]. We made the [number] changes from your list.
First, [change 1]. Second, [change 2]. Third, [change 3]. One thing I’d like your view on: [open question].
If you’re happy with these, we’ll move on to [next step]. Can you let me know by [date]?
Weekly update
Same day every week · About 3 minutes
Hi [Client name], weekly update for [project]. One decision for you at the end.
Done: [what you finished, shown on screen]. Next: [what you’re doing until the next update]. Waiting on: [what’s blocked, and on whom].
The decision: [question, with the options]. We recommend [option], because [reason]. We need your answer by [date].
Our guide to the weekly video status update explains the four parts in detail.
Bug or problem found
When the client needs to know or act · About 1 minute
Hi [Client name], quick one about [page or feature]. We found that [what goes wrong]. I’ll show you.
Here’s what happens when [steps]. The cause is [plain explanation], which [we can or can’t fix from our side].
What we need from you: [action or access], ideally by [date], because [consequence].
Missing content
When content is late · About 1 minute
Hi [Client name], a quick check on [content] for [project].
These [pages or items] are done. These are still waiting: [list]. To keep [milestone] on [date], we need them by [date].
If it’s easier, send rough notes and we’ll [how you’ll help]. Or tell me who’s working on them and I’ll contact them directly.
Delay or change of plan
Confirm in writing afterward · About 2 minutes
Hi [Client name], I need to tell you about a change to [date or plan].
While [what you were doing], we found that [problem]. I’ll show you: [what’s on screen].
We have two options: [option A], or [option B]. We recommend [option], because [reason]. I’m sorry for the change. If you’d like to talk it through, I’m free [time].
Scope request: not now
When the request is outside the agreement · About 90 seconds
Hi [Client name], thanks for the idea about [request]. I’ve looked at it properly.
It would mean [what it involves], which is outside what we agreed and would move [milestone] by [time].
My suggestion: we [finish current scope] first, then I’ll send a separate quote for [request]. If it’s more urgent than I think, tell me and we’ll look at the plan together.
Templates for delivery
Handover tour
When the site or product goes live · About 3 minutes
Hi [Client name], [project] is live. Here’s a short tour of what you’ll use most.
This is where you log in: [location]. You’ll mostly use [section 1] and [section 2]. [Messages, orders or forms] arrive [where].
You can leave [settings to avoid] alone. I’ll send a short video for each task: [task list]. For the next [period], send me a screen recording if anything is unclear.
How to do one task
One video per task, after the tour · 1–2 minutes
Hi [Client name], this video shows how to [task], step by step.
Start from [screen]. Click [first step], then [second step], then [third step]. You’ll know it worked when [result].
If [common mistake] happens, [how to fix it]. That’s it.
Project close and thank-you
One or two weeks after launch · Under 1 minute
Hi [Client name], [project] has been live for [time], and I wanted to say thank you. [One specific thing they did well] made a real difference.
Everything is [status]. If anything comes up, [how to reach you or the maintenance plan].
And if you know someone who needs [your service], I’d be grateful for an introduction.
Templates for sales
Quote walkthrough
Sent with the proposal · About 3 minutes
Hi [Client name], here’s the quote for [project]. The PDF is attached; this is how we got to the numbers.
The main part is [biggest item], which includes [what’s included]. Then [second item]. This part is optional: [optional item], and you can [alternative] to save it.
Not included: [exclusions]. Have a look, share it with [decision maker], and let me know if you’d like to go through it together.
Prospect website audit
Only to a prospect who agreed to receive it · About 2 minutes
Hi [Client name], as promised, here’s my short review of [page or site]. Three things I’d look at, and one quick fix.
First, [issue 1], which means [effect on their customers]. Second, [issue 2]. Third, [issue 3].
The quick fix: [small thing they can change today]. If it’s useful, I’m happy to send [small next step]. Either way, I hope it helps.
Follow-up after no reply
About a week later, sent once · Under 1 minute
Hi [Client name], just checking that [video or quote] reached you.
If you have questions about [topic], I’m happy to answer them [by video, email or a short call]. If now isn’t the right time, no problem at all.
The method behind the audit template, from choosing prospects to following up, is in our guide to the video website audit.
How to adapt a template
- Say it in your words. Read the filled-in template once, write three bullets, and talk. A template read aloud sounds like a template.
- Keep one topic. If you’re filling in two templates for the same video, send two videos.
- Cut placeholders you don’t need. A short project may not need a “waiting on” line. Delete it rather than saying “nothing”.
- Keep the ask. It’s the one line you should never cut. Write it under the link as well.
- Watch the length. Most of these should end up between one and three minutes once you add what’s on screen. Our guide on how long a client video should be has lengths by type of message.
- Make your own versions. After a few projects, save the filled-in templates you use most as your studio’s own set.
These templates sit inside a wider habit of sending recorded video instead of booking calls. Our guide to async video for client communication explains where each one fits.
Frequently asked questions
How do I use a video script template?
Copy the template, replace every part in square brackets with your details, then read it once and talk from memory or from three bullets. Don't read it word for word while recording.
How long is a video made from these templates?
Most take 30 to 60 seconds to say. With what you show on screen, the finished video usually runs one to three minutes.
What's the difference between these templates and the full scripts?
These are short skeletons with placeholders, quick to fill in. The 12 full scripts on our blog are complete examples written for realistic situations, useful when you want to see how the finished message sounds.
Can I use these templates for clients who don't speak English?
Yes. The structure works in any language: context, point, ask. Translate the template once into the language you work in and keep your own version.